Insights (visits and clicks)

Open your site and choose Insights (under Grow).

What you see

• Views and unique visitors per day, for the period you choose.
• Where visitors come from: Google and other websites, social media, QR scans, your short link and custom address, or your own tracking links.
• Top links: which buttons and links in your site visitors click.
• Form messages, bookings and other actions.

All counts are anonymous and aggregated, and need no cookies or consent banner.

Detailed insights (optional, Pro and Business)

Without cookies, a visitor who comes back tomorrow counts as a new one. Switch on Detailed insights under Settings > Analytics to recognise returning visitors. Insights then also shows:

• Visitors: different people in the period you choose, not per day.
• Visits: a visit ends after 30 minutes without a click.
• New / returning: first visits against visits by someone who came before.
• Pages per visit.

Visitors get a cookie choice with Accept and Decline. Only those who accept are counted in detail (the cookie-free numbers still count everyone). The cookie holds a random code, only for your website, kept for up to 13 months, and nothing is shared with Google, Meta or anyone else. Switching it off removes the cookie choice (unless you use Google or Meta) and deletes the detailed numbers.

Mention it on your cookie or privacy page: the Cookie list block lists every cookie your website uses and keeps that list up to date with your settings.

How far back

Tracking links

Want to know if your Instagram bio or a flyer brings visitors? Add ?src= and a name to your address, for example fwdia.com/bakery-ghent?src=flyer. Insights then shows flyer as a source. Under Share links that tell you where visitors came from Insights makes these links for you.

Google Analytics or Meta Pixel

On your own domain you can add Google Analytics 4, Google Tag Manager or a Meta Pixel as well. See Analytics on your own domain.